Privacy
How Milo handles your data
Effective 29 April 2026
Milo collects as little as we can. Here's exactly what, and why.
The short version
- There is no Milo account. You don't sign up, sign in, or hand us an email to use the app.
- Your learning — words you've seen, your level, your favorites, your streak — lives on your iPhone. Nothing syncs to the cloud.
- We use anonymous analytics to know what works. We don't sell data, share it with advertisers, or build a profile on you.
Who runs Milo
Milo is built and maintained by Milo Hebrew, a small independent team. If you have a question about anything on this page, write to us at jeandavidmp @ gmail . com.
What we collect on iPhone
Three categories — what stays on your phone, what reaches us as anonymous events, and what we never touch.
- Stays on your device. Your CEFR level, daily pace, recognition-probe answers, the words you've seen and how you rated them (Got it / Again), your favorites, your study sessions, your streak, your notification schedule. We never receive any of this. Notifications are scheduled locally — your iPhone wakes them up, no server calls home.
- Sent to us as anonymous analytics. When analytics is enabled, the app sends events for app opens, onboarding steps, words shown (with how long you spent on each), Got it / Again / Bookmark taps, and notification opens. Each event carries your CEFR level and daily pace so we can tell whether the algorithm is working — none of it is tied to a name, an email, or an identifier we can trace back to you.
- Reads from us. The app downloads dictionary updates from Firebase Storage. Those reads carry only an App Check token (proves the request comes from a real Milo install) and no user identifier.
- Never collected. Your contacts, photos, location, microphone, keyboard input outside Milo, the contents of other apps, your iCloud data, your Apple ID, or your phone number. Milo doesn't ask iOS for permission to any of these.
What we collect on this website
milohebrew.com is the marketing site for the iOS app.
- Waitlist email (pre-launch only). Until the app is live on the App Store, you can leave your email to be told when it launches. We store the email until launch, plus 12 months, and then delete it. We don't share it with anyone or use it for any other marketing.
- Web analytics. We use Mixpanel and Google Analytics 4 to count page views, scroll depth, FAQ opens, locale switches, and clicks on the App Store badge. The data is aggregated; we don't try to identify individual visitors.
Why we collect any of this
Three reasons, all narrow.
- To make the app better. If everyone skips a word, we should know.
- To decide what to build next. Which features get used, which don't.
- To tell you when Milo launches, if you ask us to.
Who else sees the data
A short, named list. We add no one to it without updating this page first.
- Mixpanel. Processes the analytics events. Mixpanel privacy policy.
- Google (Analytics 4 / Firebase). Processes analytics, hosts the site, and stores the dictionary file. Google privacy policy.
- Apple. Distributes the app and runs the App Store. We can't see who downloads or what their Apple ID is. Apple privacy policy.
Where the data lives
Milo Hebrew is based in Israel. The processors above run servers in the United States and the European Union. If you're reading from the EU or the UK, your analytics events may leave Europe — Mixpanel and Google use Standard Contractual Clauses for those transfers.
How long we keep it
- On-device data. Until you delete the app, or tap "Reset" inside Milo. We never had a copy.
- Waitlist email. Until launch, plus 12 months. Deleted after that.
- Analytics events. Up to 14 months in Google Analytics. Up to 5 years in Mixpanel — the default; we'll review before public launch.
Your rights
You can ask us what we have on you, to delete it, or to send it back in a machine-readable form. Email jeandavidmp @ gmail . com — we respond within 30 days.
A note on analytics: events are anonymous, so we can't single out your specific events to delete on request. To stop new events going forward, delete the Milo app on iPhone, or use a content blocker on this site. The waitlist is the one channel where we know you by name — reply to any email to be removed.
If you live in the EU or UK, you can also complain to your local data protection authority.
Children
Milo is built for people who can already read Hebrew at A2 level — typically teens and adults. We don't knowingly collect data from children under 13, or under 16 in the EU. If you believe a child has used Milo, write to us and we'll delete what we have.
Changes to this policy
We'll update the date at the top of this page when anything changes. For meaningful changes, we'll show a notice in the app or on the home page before they take effect.
Contact
Milo Hebrew · jeandavidmp @ gmail . com. We read every email — expect a reply within a few business days.